Pam Perry PR Coach | Internet Radio | Social Media Superstars – Hear Shama Kabani on Synergy Energy Show – Radio Shows and Podcasts of Pam PerryDecember 1, 2010
Social media is a crucial tool for success in business today. People are already talking about your business using social media, whether you’re using it or not. By becoming part of the conversation, you can start connecting directly to your customers, as well as finding new ones, easily and inexpensively spreading the word about your products or services. But social media marketing isn’t like traditional marketing-and treating it that way only leads to frustration.
Hear Shama Hyder Kabani, president of Web marketing firm Marketing Zen and social media expert talk about the “zen” of social media marketing.
On the web today, things change fast. New applications launch every day and existing applications continue to evolve and add new features. As we all learn about social media and inbound marketing and we teach others about it, having a resource that quickly and clearly explains all of the basic terms and applications is critically important.
I hope that you will pass this blog post along to others in your organization and maybe even print it out to have on hand when others have questions related to social media marketing.
Social Media Marketing Dictionary: 101 Terms to Know
Application Programing Interface (API) – An API is a documented interface that allows one software application to to interact with another application. An example of this is the Twitter API.
Avatar – An Avatar is an image or username that represents a person online within forums and social networks.
BackType – BackType is a social media analytics company that helps companies measure their social engagement. Previously the service started as a blog comment search engine.
Bit.ly – Bit.ly is a free URL shortening service that provides statistics for the links users share online. Bit.ly is popularly used to condense long URLs to make them easier to share on social networks such as Twitter.
Blip.TV – Blip.TV is a online video sharing site that provides a free and paid platform for individuals and companies who host an online video show.
Blog – Blog is a word that was created from two words: “web log”. Blogs are usually maintained by an individual with regular entries of commentary, descriptions of events, or other material such as graphics or video. Entries are commonly displayed in reverse-chronological order. “Blog” can also be used as a verb, meaning to maintain or add content to a blog.
Blogger – Blogger is a free blogging platform owned by Google that allows individuals and companies to host and publish a blog typically on a subdomain. Example: yourblogname.blogspot.com
Blog Talk Radio – Blog Talk Radio is a free web application that allows users to host live online radio shows.
BoardReader – BoardReader is a free search engine that allows users to search for keywords only in posts and titles of online forums, a popular forum of social networking.
Boxee – Boxee is a social video application that allows users to watch online videos on their TVs and computers. Users can share and watch videos from a variety of online videos sources for free.
Chat – Chat can refer to any kind of communication over the Internet, but traditionally refers to one-to-one communication through a text-based chat application commonly referred to as instant messaging applications.
Collecta – Collecta is a real-time search engine that includes results from from blogs, microblogs, news feeds and photo sharing services as they are published.
Collective Intelligence – Collective Intelligence is a shared or group intelligence that emerges from the collaboration and competition of many individuals and appears in consensus decision-making in social networks.
Comment – A comment is a response that is often provided as an answer of reaction to a blog post or message on a social network. Comments are a primary form of two-way communication on the social web.
Compete – Compete is a web-based application that offers users and businesses web analytics and enables people to compare and contrast the statistics for different websites over time.
Craigslist – Craigslist is a popular online commerce site in which users sell a variety of goods and services to other users. The service has been credited for causing the reduction of classified advertising in newspapers across the United States.
Creative Commons – Creative Commons is a nonprofit corporation dedicated to making it easier for people to share and build upon the work of others, consistent with the rules of copyright. It provides free licenses and other legal tools to mark creative work with the freedom the creator wants it to carry, so others can share, remix, use commercially, or any combination thereof.
Delicious – Delicious is a free online bookmarking service that lets users save website addresses publicly and privately online so that they can be accessed from any device connected to the Internet and shared with friends.
Digg – Digg is a social news website that allows members to submit and vote for articles. Articles with the most votes appear on the homepage of the site and subsequently are seen by the largest portion of the site’s membership as well as other visitors.
Disqus – Disqus is a comment system and moderation tool for your site. This service lets you add next-gen community management and social web integration to any site on any platform.
DocStoc – DocStoc is an online sharing service for documents. Users can view, upload, share and sell documents.
EventBrite – Eventbrite is a provider of online event management and ticketing services. Eventbrite is free if your event is free. If you sell tickets to your event, Eventbrite collects a fee per ticket.
Facebook – Facebook is a social utility that connects people with friends and others who work, study and live around them. Facebook is the largest social network in the world with more than 500 million users.
Firefox – Firefox is an open-source web browser. It has emgered as one of the most popular web browsers on the Internet and allows users to customize their browser through the use of third-party extensions.
Flash Mob – A flash mob is a large group of people who assemble suddenly in a public place, perform an unusual and pointless act for a brief time, then quickly disperse. The term flash mob is generally applied only to gatherings organized via telecommunications, social media, or viral emails.
Flickr – Flickr is a social network based around online picture sharing. The service allows users to store photos online and then share them with others through profiles, groups, sets and other methods.
Forums – Also known as a message board, a forum is an online discussion site. It originated as the modern equivalent of a traditional bulletin board, and a technological evolution of the dialup bulletin board system.
Foursquare – Foursquare is a social network in which friends share their locations and connect with others in close psychical proximity to each other. The service uses a system of digital badges to reward players who “checkin” to different types of locations.
Google Buzz – Google Buzz is a social networking and messaging tool from Google, designed to integrate into the company’s web-based email program, Gmail. Users can share links, photos, videos, status messages and comments organized in “conversations” and visible in the user’s inbox.
Google Chrome – Google Chrome is a free web browser produced by Google that fully integrates into its online search system as well as other applications.
Google Documents – Google Documents is a group of web-based office applications that includes tools for word processing, presentations and spreadsheet analysis. All documents are stored and edited online and allow multiple people to collaborate on a document in real-time.
Google Wave – Google Wave is a collaboration tool developed by Google as a next-generation solution to e-mail communication. A wave is a live, shared space on the web where people can discuss and work together using richly formatted text, photos, videos, maps, and more.
Gowalla – Gowalla is a social network in which friends share their locations and connect with others in close psychical proximity to each other.
Groundswell – A social trend in which people use technologies to get the things they need from each other, rather than from traditional institutions like corporations. (Charlene Li and Josh Bernoff, Groundswell, pg. 9)
Hashtag – A hashtag is a tag used on the social network Twitter as a way to annotate a message. A hashtag is a word or phrase preceded by a “#”. Example: #yourhashtag. Hashtags are commonly used to show that a tweet, a Twitter message, is related to an event or conference.
hi5 – hi5 is a social network focused on the youth market. It is a social entertainment destination, with a focus on delivering a fun and entertainment-driven social experience online to users around the world.
HootSuite – HootSuite is a web-based Twitter client. With HootSuite, you can manage multiple Twitter profiles, pre-schedule tweets, and view metrics.
HTML – HyperText Markup Language (HTML) is a programing language for web pages. Think of HTML as the brick-and-mortar of pages on the web — it provides content and structure while CSS supplies style. HTML has changed over the years and it is on the cusp of its next version: HTML5.
Read more: http://blog.hubspot.com/blog/tabid/6307/bid/6126/The-Ultimate-Glossary-101-So…[The+Ultimate+Glossar]#ixzz0t3TsStnB
Posted by Kipp Bodnar
Wed, Jun 23, 2010 @ 12:00 PM
Hear the show at: http://www.blogtalkradio.com/ministrymarketingsolutions
21 Things to Tweet About on Twitter http://ping.fm/QwQEr