PR turns to PR When You’re In PR for a Long Time

July 12, 2017

PR turns to PR When You’re In PR for a Long Time

Public relations has certainly changed since I started the business more than 25+ years ago. I remember when I was Director of Public Relations for The Salvation Army and we sent our press releases via “fax blasts” – and that was cutting edge.  I studied journalism and public relations at Wayne State University and graduated […]

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How to Attract Corporate Sponsors for Your Events, Books or Creative Projects (Webinar)

July 4, 2017

How to Attract Corporate Sponsors for Your Events, Books or Creative Projects (Webinar)

Would you be interested in landing corporate sponsors to fund your work? Would you like to … Reach a much bigger audience for your work almost overnight?  Grow your following and business by 100-250% without spending your own money?  Go on a 19-city national book, product launch or speaking tour and have most (if not all) the […]

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The Dream is FREE; but Hustle Sold Separately #4thofjuly reflection

July 4, 2017

The Dream is FREE; but Hustle Sold Separately #4thofjuly reflection

You want a best seller. Well, it can happen. If you have hustle and heart!  But what’s stopping you? Oh, that four-lettered word: FEAR. Here’s a big fear we all have when it comes to writing a book: What if no one buys it? While that is always possible, with a little planning and advanced […]

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How to Sell More Consistently in Two Steps

June 27, 2017

How to Sell More Consistently in Two Steps

In order to sell more of what you offer, whether it’s a book, a program or your speaking services – you have to IDENTIFY YOUR AUDIENCE and CLARIFY YOUR OFFERINGS. Imagine two stores sitting side-by-side in a popular shopping mall. One is your go-to shop for just about everything. They sell garden tools, candy bars, […]

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7 Steps to Success for First-Time Authors

June 13, 2017

7 Steps to Success for First-Time Authors

Even if your best friend owns a top publishing company, giving you an immediate “in,” this does not guarantee publishing success. ➡ First, you have to write a quality book that has a clear target audience. And your book must answer a common problem or need that audience shares. Then you have to develop a […]

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Creating a Brand Starts with Your Story

June 6, 2017

Creating a Brand Starts with Your Story

The Art of Storytelling Whether you want to touch a nerve, reach a new audience, or boost your sales, storytelling is the most powerful tool in your arsenal. As humans, we love a good story, and when it resonates with us, it can drive us to take action when nothing else can. Think about it. […]

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Crush It: You Are Your Brand, Own Up to Your Story

May 26, 2017

Crush It: You Are Your Brand, Own Up to Your Story

Here’s secret successful marketers know: customers don’t buy a product. They buy you. Your personality. Your experience. The unique qualities only you possess. Your Authentic Voice How you speak and write and even how you act on camera or in an audio interview has the power to instantly identify you to your audience. You can […]

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