How to Sell More Consistently in Two Steps

June 27, 2017

How to Sell More Consistently in Two Steps

In order to sell more of what you offer, whether it’s a book, a program or your speaking services – you have to IDENTIFY YOUR AUDIENCE and CLARIFY YOUR OFFERINGS. Imagine two stores sitting side-by-side in a popular shopping mall. One is your go-to shop for just about everything. They sell garden tools, candy bars, […]

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7 Steps to Success for First-Time Authors

June 13, 2017

7 Steps to Success for First-Time Authors

Even if your best friend owns a top publishing company, giving you an immediate “in,” this does not guarantee publishing success. ➡ First, you have to write a quality book that has a clear target audience. And your book must answer a common problem or need that audience shares. Then you have to develop a […]

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Creating a Brand Starts with Your Story

June 6, 2017

Creating a Brand Starts with Your Story

The Art of Storytelling Whether you want to touch a nerve, reach a new audience, or boost your sales, storytelling is the most powerful tool in your arsenal. As humans, we love a good story, and when it resonates with us, it can drive us to take action when nothing else can. Think about it. […]

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Crush It: You Are Your Brand, Own Up to Your Story

May 26, 2017

Crush It: You Are Your Brand, Own Up to Your Story

Here’s secret successful marketers know: customers don’t buy a product. They buy you. Your personality. Your experience. The unique qualities only you possess. Your Authentic Voice How you speak and write and even how you act on camera or in an audio interview has the power to instantly identify you to your audience. You can […]

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How a Book Will Set Your Brand Apart and Bring You More Business [Webinar]

May 18, 2017

How a Book Will Set Your Brand Apart and Bring You More Business [Webinar]

Are you ready to finally write that book you’ve been thinking about? For many speakers, coaches, entrepreneurs and service providers, a book is the ideal marketing tool. It not only perfectly positions you as the expert you are, but it also allows you to reach a much wider audience than you likely could on your […]

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3 Reasons Why People Don’t Publish and How to Overcome the Hurdles

May 12, 2017

3 Reasons Why People Don’t Publish and How to Overcome the Hurdles

Overcoming Objections: Defeating Your Top Book-Writing Hurdles You know you need to do it. You’ve had it on your to-do list for years. Your own coach has told you time and again that this is the year you must get your book in print. And yet…nothing. 🙄 It’s not that you don’t recognize the benefits, […]

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Five Easy Ways to Promote Your Book

May 6, 2017

Five Easy Ways to Promote Your Book

Here’s a big fear we all have when it comes to writing a book: What if no one buys it? While that is always possible, with a little planning and advanced buzz, it’s highly unlikely. The key is to get others excited about your book, and to get them talking and sharing the news with […]

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