9 Ways to Use Social Media to Launch a Book | Social Media Examiner

August 13, 2011

Wondering how to get people excited about your book?

Do you want people actively sharing your book with

their friends?

In this article I’ll reveal some of the social media techniques I used to get thousands of people excited enough about my new book Launch: How to Quickly Propel Your Business Beyond the Competitionthat they shared it with friends and peers. By the way, you don’t need to have a book to benefit from these tactics.

Why Social Media for Books?

Back in the old days, book promotion heavily relied on the traditional press. I remember the challenge of promoting my first book (Writing White Papers) back in 2006. I had to work with journals and print magazines—and their long editorial cycles. I also needed to speak at physical events and perform many other time-consuming tasks. The success of a book promotion hinged on getting it reviewed by the “right publications.” This typically meant spending thousands of dollars on PR firms who had established contacts with elite publications and creating press releases that hopefully caught the eyes of editors. Not to mention a lot of prayer. Today, authors have an amazing advantage.  

Read the rest of the post here on my affiliate partner’s blog By 9 Ways to Use Social Media to Launch a Book | Social Media Examiner.


Social Media PR Solutions NEW Blog Post

August 6, 2011

How to get press via social media. ===>  Social Media PR Solutions Blog.


“Ask Me About My Book” Tee – Anointed Pen Conference

October 21, 2010


Also available in black or purple with white lettering.  Adult sizes S-3X

*Free Shipping w/n the U.S. for orders received by October 18th

(please allow 10 business days)

White W/Black Letters
Adult – S $10.00 Adult – M $10.00 Adult – L $10.00 Adult – XL $11.00 Adult – 2X $12.00 Adult – 3X $13.00


Purple S-3X
Adult S Purple $10.00 Adult M Purple $10.00 Adult L Purple $10.00 Adult X Purple $11.00 Adult 2X Purple $12.00 Adult 3X Black $13.00

Black S-3X
Adult S Black $10.00 Adult M Black $10.00 Adult L Black $10.00 Adult X Black $11.00 Adult 2X Black $12.00 Adult 3X Black $13.00

Be a walking advertisement for your book!

Let people know about your book and help us defray administrative costs of the conference by purchasing this fundraising T-Shirt.

Great places to wear your billboard:

  • Grocery shopping
  • Hair salon/barber shop
  • Book stores/libraries
  • Block club
  • Parent/Teacher meeting
  • Health Club
  • Oil Change
  • Sports events
  • Shopping malls

* The possibilities are endless!


“Ask Me About My Book” Tee – Anointed Pen Conference.

PR Coach: Author Platforms: Put your BEST Face, Foot and Brand FORWARD

October 12, 2010

Louise Bannerman, ACW/Detroit Member

ACW logoAmerican
Christian Writers
Detroit Chapter News

ACW – Detroit Chapter c/o Greater Grace Temple

Attention: Venus Mason Theus

23500 W. 7 Mile Road
Detroit, Michigan 48219 313.615.6704

It’s Time to Upgrade

Those of us who live in Michigan are exceptionally blessed because we’re able to enjoy four seasons that reflect the plurality of God’s majesty!  The varied seasons serve as a reminder that change is inevitable and whether we choose to embrace it or protest it – it’s coming.

With each new season the temperature changes, the sky either gets cloudier or brighter; flowers, trees and foliage either bloom, hibernate or wither away.  Animals change body temperature, color, shed or grow thicker fur to accommodate the season.

When seasons change nature gets a makeover and from time to time, we [human beings] should update ourselves as well.  “If it ain’t broke, don’t fix it” doesn’t cut it for Christian authors.  If it’s old, stale, overworked, faded, ill-fitting, boring, etcera, etcera…it actually is broken and does actually need to be fixed.  This is not limited to sprucing up the outward appearance but also it also means discarding negative thoughts, distructive speech and counterproductive deeds.

Like the plant and animal world, human beings also need to update or as Dr. Stacia Pierce puts it, Upgrade ourselves.  Particularly those of us who are in a position to attract the lost to salvation and to encourage the body of Christ to continue fight the good fight.

Your most effective calling card is a polished image that epitomizes the glory of our Savior.  By nature we’re attracted to others first by the image they project, THEN most evaluate character and skill levels.

The adage that says “you can’t judge a book by its cover” really isn’t true. As an author, your book might be the greatest story ever told, but if your total package isn’t solid, potential readers might never bother to so much as skim the back cover.

We will discuss more about image during the meeting on October 18th so don’t miss it.  We will provide you with lots of information on how to update or enhance your image as a Christian author.  Our president eritus (Pam Perry) is doing a an important workshop.  Make certain you bring the items she specified in the section below.

Venus Mason Theus
ACW/Detroit Chapter President

Pam Perry Presents:
Your Author Image


Monday, October 18th – 6:30 pm

Greater Grace Temple City of David
Conference Center
23500 W. 7 Mile Detroit, MI 48219

Your corporate I.D. that is. Logos, taglines, photos, letterhead, mastheads…everything you use to market yourself. I will REVIEW everything
Pam Perry, PR Coach

Guest Blog:
Are You Willing to Learn, Unlearn and Relearn?
By: Christina Dixon, ACW/Detroit Vice President

Several years ago I read a quote that made a huge impact on the way I approach learning opportunities. The quote was by futurist Alvin Toffler. In the early 1970s this business consultant spoke to corporate America with insight that has proven to be extremely accurate. He said,

“The illiterate of the 21st Century will not be those who can read or write. It will be those who cannot learn, unlearn and relearn.”

For  writers, this statement has many implications. There are so many things that have changed in the publishing industry since that time. In the early 70s those who self-published their books were not taken seriously.

Today, technology has opened the flood gates so that thousands of books are self-published every month. Authors are no longer at the mercy of traditional publishers who take months just to respond to your submissions, if they are accepting submissions at all. These days, when writers have messages that they are passionate about, they can choose from a myriad of options. Too often though, writers approach publishing with a glamorized perspective that clearly indicates the need to learn how the industry truly works.

Consequently some become discouraged and end up leaving their writing projects unfinished. Yet, as Alvin Toffler indicated, if there is an inability or lack of desire to learn, unlearn and relearn, many will be left behind in their efforts to reach the masses with the messages they’ve been given. What about you?

Are you willing to take the time to learn about the publishing industry and the things you need to do to make your publishing experience fruitful? Don’t be discouraged. Go ahead. Dig in and educate yourself. Go to the library. Join a writers group (like ACW-Detroit). Absorb all the information you can so that your expectations are realistic.
Then act on that information!

I know it’s a lot to learn. But, it’s worth it!

PriorityONE Publications
Post Office Box 725
Farmington, MI 48332
Phone & Fax:


Publishing Today’s Aspiring Christian Writers

Christina (left) and Venus (right)

American Christian Writers/Detroit Chapter


Ministry Marketing Solutions by Pam Perry, PR Coach: Author Platforms: Put your BEST Face, Foot and Brand FORWARD.


The Importance Of Publicity In The Music Industry

March 6, 2007

PR in Gospel Music By Phyllis Caddell-M

Music professionals recognize that a well-conceived, well-executed publicity plan is a valuable and integral part of an artist’s career schematic.

Publicity and recognition are vital for a number of reasons, not least of which is the state of competition in the music industry. It exists in every aspect of the business: the competition is stiff for radio air time, TV slots, and the public’s purchase dollar for concert tickets and recorded music.

A well-rounded publicity approach can be tremendous in cutting a path through competition. Exposure in the print and electronic (TV) media, for example, can favorably position the artist and thus enhance product sales. Similar publicity can also boost the volume of business at a recording studio or provide information that may incline an artist to sign with a particular label.

Recognition is a key element. Consumers who have only been exposed to the music of a new artist via radio, for example, are normally not that eager to go out and buy the CD. But if the same consumer has also read about the artist in their local newspaper or national magazine, they are often much more prone to make that all-important purchase decision.

Building up a “psychological imprint” of recognition and familiarity is imperative in developing a new artist. It’s also essential to the longevity of an established artist’s career. Similarly, public perception that is enhanced by media exposure can help define a “great” record label or an “in” studio – separating them from the pack.

The viewpoint and insight provided by feature articles in newspapers, magazines, and TV talk show appearances play a crucial role in other ways. Information about an artist’s musical, social, spiritual, and political outlook can be of immense interest to a fan or consumer and again can lead to a buying decision.

Media exposure can also be valuable for non-performing and corporate clients. Recording artists cannot be expected to have an interest in a particular producer or songwriter unless they’ve read about the person in some way. So publicity in trade and technical publications as well as entertainment publications offers a vehicle through which people on the production side can reach their market.

To generate a significant amount of good publicity a well-crafted press release distributed to a media list will rarely be enough. That is only part of the process. Just as the salesperson cultivates a territory, for PR the environment is studied and preconditioned, the approach carefully developed. And like sales, you have to tell the consumer what you’re going to tell them, tell them what you want them to hear, and tell them what you just told them.

A message to be received under the best of all circumstances must be presented to an audience ready and willing to hear it, well stated and with enough consistency and follow-through to make certain that its impact and effects register.

In order for your publicity efforts to be consistently effective you must have the eye, ear, goodwill, and current phone numbers of media outlets.

In addition, integrity and ethics play are a major factor. No matter how bad you want to be on the cover or the featured story in a publication, never fabricate the truth or manipulate a situation to where it could be interpreted as a bribe. Ethics and integrity are rarely assumed, and the nature of the media is to be wary of those who ask for coverage. Getting around this is simple but it comes with time. Your job is made significantly easier when your ethics and integrity are beyond condemnation. This status comes from you having created relationships with the media and from building a reputation.

Information is an essential PR tool. You cannot effectively disseminate and manage information if you do not have the right information. Before embarking on an effort to publicize, you must know where and how you fit into an overall plan; what, if anything, else is being presented relative to the same subject (advertising, direct mail, promotional literature); and what, if anything, has been or is being done within your genre that might affect your publicity efforts.

Bottom line – exposure through publicity leads to increased business and revenue.

Phyllis Caddell is CEO of Pc Public Relations & Management, Inc. launched in 1995. She is the author of “Do-It-Yourself Publicity: For Those Too Cheap Or Too Broke To Hire A Publicist,” and the DIY Publicity Newsletter. For more information go to www.phylliscaddell.com

My colleague and friend. Buy her book. It’s a blessing! Pam Perry