How to Master Social Media for Book Promotions

January 22, 2012

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Can You LIKE me on Facebook?

May 13, 2011

Pam Perry featured in Michigan Chronicle about Social Media

April 21, 2011
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Coming soon:

Detroit Needs to Get Online or Get Left Behind: Social Networking the New Currency in Digital World

April 19, 2011
Pam Perry, who is hosting a seminar at Schoolcraft College on Saturday, May 14, is adamant about showing metro Detroiters to get some swagger and confidence in their social media skills at her “Social Media Swag” seminar.
Pam Perry, Social Media Strategist

Pam Perry, Social Media Strategist

There may be a connection between poor social networking skills and unemployment.  Detroit, which has one of the of the highest unemployment rates in the nation according to the Bureau of Labor Statistics, was recently cited as one of the “least socially-networked” cities in the country., a popular social media blog, listed Detroit 94 out of 100 cities assessed for its social networking acumen.Social media is the phenomenon that is the game-changer for businesses and job seekers today. A recent front-page article in the Wall Street Journal said technology jobs are hot again with Google, Apple, Youtube and Skype leading the hiring boom. But in a recent C-Span broadcast, U.S. Rep. Jesse Jackson Jr. (D-IL) blames the iPad (produced by Apple) for eliminating thousands of jobs in the U.S. (See video

“Learning social media is a way of life. We have to face that fact. Ipads aren’t taking jobs – but creating new ones. Social media provides a new method for generating buzz, shaping a brand, creating a reputation, getting media attention and bringing in new business,” said Pam Perry, a certified social media strategist located in metropolitan Detroit.

“Typically when a business is savvy and gets traction on Facebook, Twitter and Linkedin, they see an increase in revenue because they are reaching more customers faster, further and cheaper.”

Building a personal brand is also important when in the job-hunting mode. “If you’re not online, you will get left behind,” said Hajj Flemings, who was recently cited by as a “Twitter Person to Know.” He is also the Founder of Brand Camp University.  “Social media allows you to brand yourself. How people view you today is directly related to your online profile and information you distribute through the social media channels – and the friends you interact with.”

Both Perry and Flemings regularly teach and speak about social media strategies in Detroit and around the country. Perry, who is hosting a seminar at Schoolcraft College on May 14, is adamant about showing metro Detroiters to get some swagger and confidence in their social media skills at her “Social Media Swag” seminar. Flemings is also hosting an event, Brand Camp ’11: Personal Branding 2.0 Conference in New York City on May 24.

Not only is social media critical for business marketing and personal branding, but employers often use social media to screen job candidates. “I interview 20 to 25 people a week and look at about 100 resumes, but I also view candidate’s online activity.  If their social media messaging is off or not congruent with what the position calls for, this is a way we weed them out,” said Tammy Turner, of Detroit, who is the owner Kapstone Recruiting & Training Services, LLC and author of a professional networking book,   How To Talk To Strangers. “We also judge people by the company they keep – so if their online connections are skeptical, we figure they probably are not the ideal candidate,” said Turner.

“Anyone can learn social media. I am determined to teach the tactics and show people it’s real easy to dominate the search engines and attract business, build a brand and beat out your competition for a job,” said Perry. “I especially want to empower Baby Boomers and minority business owners to have some confidence online, that’s why I created the Social Media Swag seminar – and coming soon the web show which we’ll stream online.”

The Social Media Swag Seminar will be on Saturday, May 14 from 11 a.m. to 3 p.m., at Schoolcraft College, VistaTech Center, 18600 Haggerty in Livonia, Michigan. The cost for materials and the session is $97 before May 1. For more information or interview Pam Perry, call 248-426-2300 or visit

To watch the quick “AGENT SWAG” video:

# # #

Ministry Marketing Solutions Inc., founded in 2000, is an online branding and social media agency that provides services for best-selling authors, nonprofit organizations and entrepreneurs. For more information, About Pam Perry –
Pam Perry, who won a national contest as the Savviest in the Social Media in 2010, was featured in an article on social media in and is one Detroit’s top 100 Tweeters. She is a “social media evangelist” determined to convert others into “believers” in blogging, podcasting, tweeting and online branding. Her hub online is: Find out more at

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Time-tested, true and the best way to make dreams a reality for YOUR book

April 21, 2010

Time-tested, true and the best way to make dreams a reality for YOUR book.

LEAP! 101 Ways to Grow Your Business on the Synergy Energy Show with Pam Perry

October 21, 2009

10 Ways to Reject the Recession and Build a Thriving Business
By Stephanie Chandler

Click to listen to the show
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In a time when the lead news stories focus on business downsizing, the rising costs of gas and groceries and general economic turmoil, it is hard to avoid feeling the “recession depression.” But as business owners we have two choices: we can let the media send us into panic mode or we can view the economic downturn as an opportunity.

This is a time in the economy when millionaires are made. While some businesses are giving up and closing their doors, their competitors are seizing opportunities. Which side would you rather be on? Now is the time for you to rise above it—to stay a step ahead of your competition and Reject the Recession!

Here are ten ways to thrive in tough times:

1. Keep the Marketing Wheels in Motion
Though your first instinct may be to cut costs, this is the worst time to cut back on marketing. Studies show that businesses that continue marketing through a slow economy are the ones that come out ahead when the economy begins to turn. Make sure you have a marketing plan and stick to it. If your current marketing efforts aren’t producing results, try new strategies. When done correctly, marketing is an expense that should pay for itself. Find the strategies that work and then keep doing them.

2. Don’t Be Afraid to Discount

The reality is that consumers are holding on tighter to their wallets. The key to unlock their dollars is in discounts. Take a cue from the big department stores—they are holding incredible sales and offering more coupons than ever. Reevaluate your pricing strategy and offer discounts off your most popular products and services. This may also be a good time to lower your prices across the board and then advertise your “New Lower Prices!” You can always raise them again later.

3. Leverage the Internet

Are you selling products and services from your website? Can you expand your sales channels by selling on eBay or another online venue? Are you reaching your customers with e-mail marketing? Is your website optimized for the search engines? It doesn’t have to cost a fortune to implement an online marketing and sales strategy. Even if you simply add gift certificate purchases to your website, you could uncover a whole new revenue stream. Seek out an online marketing expert and evaluate the opportunities.

4. Form a Mastermind Group

Get together with your staff or assemble a small group of people who understand your business and brainstorm opportunities. When several people get together with a blank slate and some good energy, magic can happen. Ask for ideas—you might be surprised by the results.

5. Tap into a New Niche
Is there a niche that you have been meaning to focus on? Can you uncover a new market that makes sense for your business? For example, a florist that specializes in weddings could pursue the corporate market, a residential real estate agent could go after the investor community or a virtual assistant could decide to specialize in serving the unique needs of financial planners. Pick a new market and then develop a plan of attack.

6. Reach Out to Your Customer Base

One of the most overlooked business opportunities comes from your existing and past clients. The fact that they have already done business with you makes it far more likely that they will do business with you in the future. Make sure you are marketing to them, reaching out and reminding them that you are there. Ask them for referrals and offer a powerful incentive such as a cash reward or gift card for referrals. Never let a referral go unnoticed!

7. Make Improvements
This is an ideal time to evaluate all of your policies and procedures. Do they make sense in this economy? Is your customer service team delivering up to your standards? Could your sales team benefit from some additional training? How can you help your company perform even better? What are steps you can take to improve customer loyalty? Look at your business through a magnifying class and seize the opportunity to improve it across the board.

8. Survey Your Customers
Much can be uncovered by reaching out to your customers and asking them for feedback. Develop a short list of questions that include ratings on your products, services and staff. Ask specific questions such as, “How can we improve your experience with us?” Tools such as can help you accomplish this easily. Once you receive the survey results, evaluate them and take action to make improvements. You will undoubtedly find themes in the answers such as, “It takes too long to get a call back.” Let your customers know that you heard them and share what improvements you are making as a result of their survey responses.

9. Keep an Eye on Capital
What goes down must come up and the economy will rebound, though it may be awhile. If business is slower than usual, form a plan for getting through this period. You might need to open a line of credit, visit your bank and apply for a loan, seek private funding or even bring in a partner. Running out of capital can quickly kill a business. Make sure you assess how much you may need before you need it and have a plan for forging ahead.

10. Get Help and Keep Your Eye on the Prize

Now is a great time to sharpen your own skills. Take classes, read books and network with others in your industry so you can learn from them. Get involved in your trade association and make sure you are on top of your game. Look for joint venture opportunities. Make yourself more efficient by outsourcing services that consume your valuable time. For example, if you are doing the bookkeeping for your business, hand that off to someone else so you can have more time to focus on what you do best. Also, determine your priorities. Where should you be spending your time? What can you do to make your company bigger, better and stronger? Leave the worrying to your competitors and instead seek out opportunities and stay positive. When you put the right energy and focus into your business—despite the economy—the results can extraordinary.

About the Author:
Stephanie Chandler is an author of several business and marketing books including “LEAP! 101 Ways to Grow Your Business” and “From Entrepreneur to Infopreneur.” She is also founder and CEO of, which provides custom book publishing and author marketing services for business, self-help and other non-fiction books, and, a directory of resources for entrepreneurs. For author and speaker information, visit
Click here to hear the show

Book Marketing Budgeting

March 22, 2007

Budgeting for Your Book Marketing BY MARKETABILTY.COM CONSULTANTS

How Much to Invest in Your Book and What It Means to Your Workload

When you think of your budget for your book, start to think in terms of both time and money. You will be spending both on your book. There is no right or wrong budget as long as it works with your pocketbook, your daily calendar and your expectations.

The Blunt Bottom Line:

How much money you are ABLE to invest will tell youhow much time you will HAVE to invest. How much of each you DO invest will control how many books you sell.
We will assume that you want to effectively market your book over the course of ONE YEAR.

In that time you will accomplish all of the marketing for the initial launch of your book.
After the first year you can then decide whether to continue marketing this book or to move on to your next one. In the scenarios listed below you can adjust the time spent per week IF you also adjust how long it will take to finish your marketing.

If you have less than $1,000 to invest in marketing, you will be using only the low or no-cost marketing tools. Your time is your greatest asset, plan on investing it liberally. All aspects of strategy and implementation will fall into your hands. You should allocate at least 40 hours per week to handle all of the strategy and implementation.

If 40 hours per week is not possible to do, then adjust the length of time you will take to market your book. If you can put in 20 hours per week, then plan on taking TWO YEARS to finish your marketing.

If you have between $1,000 and $5,000 to invest in marketing, you will need to plan to do most of the marketing yourself. You’re going to be able to use some of the low-cost tools we’ve shown you but will not be able to hire on professionals to implement your campaign. Again, plan to allocate a significant portion of time towards strategizing and implementing your marketing.
In this case, allocate at least 30 hours per week.

If you have between $5,000 and $10,000 to invest in marketing, you can probably hire out one key component of your marketing implementation and reduce the amount of time you are required to put into the marketing efforts. You will still need to invest plenty of time strategizing and implementing your marketing. At this level of monetary investment you can expect to spend at least 20 hours per week with strategy and implementation.

If you have between $10,000 and $20,000 to invest in marketing, you can hire out a few more aspects of your marketing implementation. On the higher end of that budget you can get most implementation covered. You will still be investing time in the strategic coordination of your campaign. With this budget you can allocate 10 hours per week for strategic coordination of your marketing efforts.

If you have between $20,000 and $50,000 to invest in marketing, you can hire out almost all aspects of your marketing implementation. You should still plan on handling the strategic coordination of your campaign. Allocate at least 5 hours per week for strategy.

If you have more than $50,000 to invest in marketing, you can hire out everything, including the strategic coordination. Any amount less than $50,000 will not afford you to hire out the strategy as well as the implementation. With this investment you can hire professionals to do their job and go back to writing knowing you have everything covered.

Since the strategic coordination is obviously the last thing you can hire out, then it stands to reason it is the first thing you should learn, regardless of your budget. Whether or not you plan on handling the implementation of your book marketing you need to know what needs to be done and who can help you do it.

Ways to Fund Your Book Marketing
Ideally, you have money already set aside to fund your book marketing. It is allocated specifically for this function, sitting in an account ready to be put into action. However, if that is not the case you may be wondering how to fund your marketing. Here are some of the common ways that other authors and publishers do it.

Credit Card / Line of Credit The most common way we see authors funding their campaigns is with a credit card. It is probably the simplest way to do it. As always with credit cards, be aware of the interest rate you are being charged.
Home Equity LoanWhile it may be more paperwork upfront, it will certainly save on the interest rate. It is also likely to be a tax deduction personally. (But of course check with your accountant on that.)

Investors Finding someone else to fund the marketing is also something we see quite often. These investors can be family, friends or actual venture capitalists. Be aware that these folks will want to see a business plan including a full marketing plan and financial estimates. See our Book Marketing Profit System for a template book marketing plan. (WWW.MARKETABILILTY.COM)

Tapping into 401K / IRA / College FundFrankly, this source of funding is the one that makes us cringe. Not only are you betting your retirement or your kid’s college funding on the success of your book, you are also paying taxes on the money you take out, thereby substantially increasing the amount of money you are actually investing. Please consider very carefully before utilizing this option.

Using Book Sales to Pay for Marketing Sounds good in theory, but it simply will not work. You must invest something to get started. You can then re-invest your book sales revenue into more marketing, but the first sale will not happen without marketing. This is a classic which-came-first-the-chicken-or-the-egg scenario.

A Word of Caution (or When NOT to Fund Your Marketing)
Over the years we have seen many books fail due to lack of funding. That is quite sad. We have also seen many books fail DESPITE having adequate funding. That is just plain horrible. We have met authors who are $20,000, $30,000, even $50,000 or more in debt from producing and trying to sell their book.

If you are in a situation where recouping an investment is critical to your financial security or not selling books will place you in serious financial hardship PLEASE do not invest more than you can afford to spend in your book.

We strongly suggest that you set a limit on your budget that is something you can live with, even if you do not sell a single book. If that amount is low or very low, don’t despair. As you’ve seen, there are plenty of low cost ways you can market your book.

Now, don’t think we are trying to talk you out of marketing your book ­ nothing could be further from the truth ­ we just want to make sure you are proceeding carefully. We do believe you can sell your book and we’ll do whatever we can to help you!

Allocation of Funds ­ How to Prioritize Your Investment
With any investment you want to invest wisely. (Especially for your book.) The last thing you would want to do is waste all the time you spent writing it. So how do you know what is the best use of your valuable time and your hard-earned money?

First of all prioritize your actions based on YOUR goals. You know what is most important to you about your book. Find the tools we’ve suggested that help you reach that goal and do those action items first.

If selling books is your primary goal then be sure to allocate equally in the areas of Awareness and Availability.

Awareness is anything that helps your customers find out your book is out there, such as:publicity, pay per click advertising, search engine, E-zines, reviews, testimonials, etc.

Availability is anything that makes your book available to purchase, such as:bookstores, your website, Amazon, libraries, book clubs, etc.

Don’t expect to pull demand with awareness only. You cannot simply tell people your book exists and expect sales to fall out of the sky. The book has got to be available to purchase – in a store, on a website, at AmazonŠ

Nor can you expect the product to sell itself with availability only. A book sitting on the bookstore shelf when no one knows it is there IS A BOOK ABOUT TO BE RETURNED. A website with no traffic is a site that is not selling any books.

Choose your actions based on creating awareness and facilitating availability. Do both.